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Title: 301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker, Inc Magazine, Jay Conrad Levinson ISBN: 1-880394-30-8 Publisher: Inc Pub Pub. Date: 01 August, 1997 Format: Paperback Volumes: 1 List Price(USD): $14.00

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Average Customer Rating: 5 (8 reviews)

Rating: 5
Summary: You can not find a better idea marketing book
Comment: If you do not file 20 or even a few more or a whole lot of ideas to bring profit to your business with this book, you never will.
You will find strange and wonderful ways and places to advertise with the ideas in this book:

49 techiques for inproving sales
48 Marketing ideas using new technology
60 Inventive ways to outperform the competition
57 unique tactics for direct marketing and distribution
31 tips for creating effective collateral
33 strategies for building your customer base

And an Introduction by none other than Jay Conrad Levison, The Guerrilla Marketing Genius.

Buy it! Do it Now!

Rating: 5
Summary: Gave me more ideas than any I've read!
Comment: This is BY FAR the best book I've read of marketing ideas. It contains not just the "ideas", but also actual case histories of the ideas and WHY they worked for that particular company. I have 4 solid pages of notes from this book of things I'd like to try....both for the home-based business I'm starting and for the marketing communications company I work for. Other books I've read (and there have been a lot) are too general and are not creative enough. There are dozens and dozens of ways to market, and this is the only book I've read that explores ideas that are off the beaten path (and work because of that). Examples: pay others in complimentary businesses a finder's fee to give you business; sponsor association site (offer discount to members); have defunct company's phone message refer customers to your business (with you paying balance of Yellow Pages fee in return). Just a sample of the simple but effective ideas found in this book.

Rating: 5
Summary: Spark a thought!
Comment: This is a great book to get you thinking about all the possibilities that are available to you. It was exactly what I was looking for. As a small business owner, I am always looking for more ideas.

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