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Title: Slam Dunk Marketing -- From Rim Shots to Results by Phil Roberts, Christopher O'Donnell ISBN: 1-879239-14-0 Publisher: Pencom Pub. Date: 01 January, 1997 Format: Paperback Volumes: 1 List Price(USD): $16.95

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Average Customer Rating: 5 (3 reviews)

Rating: 5
Summary: Gives you the big picture
Comment: This book is a quick and easy read. While not all that technical, I found the book very informative. It gave me ways to look at my own marketing from the outside in. As another reviewer said the story makes the points stick out so much better, like watching a good movie.
Even if you have been in the biz for a while, this book will help you to revalute your own operation.
Points covered include starting your marketing from the inside out and planning from the end of promotions to the beginning. There are many more points covered in the story and I am sure I will be reading this book many more times.

Truly the most down to earth and easily comprehended marketing book I have purchased.

Rating: 5
Summary: Awaken to common sense, without being insulted
Comment: This book is a very good read for those of us in restaurant management who do not necessarily have a MBA in marketing. The narrative approach is actually easier to absorb and comprehend. It actually had me thinking to myself, "this is all common sense and I should have known better" frequently throughout. That is not to say that the author is condescending though, I just think I will tend to remember the important points better when I can think back on the stories instead of textbook theories. Great read for anyone who needs to do their own local marketing - which is all of us.

Rating: 5
Summary: A fictional narative on learning restaurant marketing
Comment: Reading this book takes you by the hand and leads you to discover that the "great idea" you had can lead to disaster unless you think the whole marketing thing through. It isn't immediately obvious just what the whole marketing thing is, for a restaurant. This narrative approach leads you into gradual discovery of a ten step approach to thinking about restaurant or other business marketing. No academic theory, but pretty practical ideas and discussions. Gets the job done far better than a textbook - which doesn't really help most of us