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Brands & Advertising: How advertising effectiveness influences brand equity

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Title: Brands & Advertising: How advertising effectiveness influences brand equity
by Giep Franzen, Cindy Goessens, Mary Hoogerbrugge, Cees Kappert, Reint Jan Schuring, Marnix Vogel
ISBN: 1-84116-042-3
Publisher: World Advertising Research Center
Pub. Date: 01 January, 1999
Format: Paperback
List Price(USD): $45.95
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