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Title: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin ISBN: 1-59184-021-X Publisher: Portfolio Pub. Date: 08 May, 2003 Format: Hardcover Volumes: 1 List Price(USD): $19.95 |
Average Customer Rating: 3.99 (101 reviews)
Rating: 5
Summary: Re-defining my business
Comment: I came across Seth Godin purely out of luck. Then I read Purple Cow and thought "I'm very VERY lucky." Mr. Godin outlines many ways in which a business, or even a product, can become remarkable and successful without spending millions on mass marketing. The author concentrates on niche areas, maximizing a marketing plan with significantly less funding that traditional marketing insists, and finding your Purple Cow. There is no magic formula for a purple cow but he presents avenues to look around at existing businesses/products/services and see where there is room for improvement. And sometimes the improvement comes in surprising ways.
The book is an easy and exciting read. You'll never get bogged down in marketing terminology or be bored at what you are reading. The case studies also help explain each chapter.
I finished the book and determined that if I move my business towards being a Purple Cow that my company can be seen as remarkable. Don't we all want that?
Yes, I am excited about this book. I wish I had it years ago.
Rating: 5
Summary: Try "going to the edges" . . .
Comment: It's a catch phrase the author Seth Godin uses with almost religious zeal to coax the reader away from the middle (the average, the usual, what everyone else is doing) and migrating toward the unusual, the unique, the remarkable!
But this isn't just a business book about transforming companies from being average and boring as the subtitle might suggest. The permutations of the "Purple Cow" principle are endless and can even become very personal if taken to heart. The advice Godin hammers home is really a very simple but overlooked bit of wisdom for our time: don't settle for average.
Businesses, individuals, communities, and families can survive and thrive on the edges. Yes, it's a little risky to leave the pack, to abandon the commonplace and the usual - regardless of the sector. No one can compete effectively by being average in a landscape saturated with mediocre players, boring products, and typical services.
But at the edges, where most don't dare venture, people and products and companies can distinguish themselves and become truly remarkable by focusing on things which are new, unique, better, one-of-a-kind, etc. These are things worth talking about, worth passing along to a friend, worth returning for again and again. What better way to market a product or service than to have satisfied users buzzing about their wonderful experience with it?
Godin is an evangelist, a sage, and a pied piper of word-of-mouth advertising. His writing style is . . . well, not a style at all, but a catchy and magnetic form of proselyting to any hopefuls that will listen - later to spread the good word themselves to the unenlightened who haven't yet received religion. When will you be converted?
The best part of the Purple Cow experience is the many specific examples Godin shares of companies and products that he deems to be remarkable, i.e. worth talking about! Each one is a lesson for the perceptive, a "go thou and do likewise" challenge for any who dare risk venturing away from the middle.
I loved the book.
I have a quote hanging over my desk where I can see it everyday: "You cannot discover new oceans unless you have the courage to lose sight of the shore." That's something I believe Godin would preach, and sermonize, and lead the charge repeating as we all sailed into unknown and uncharted waters.
Buy the book, internalize the message, implement the principle, become remarkable!
Rating: 5
Summary: Will change the way you look at marketing
Comment: Seth does it again, plain and simple. The notion that "being remarkable" (simply defined as being worthy of making a remark about) needs to be BUILT IN to every new product, service, and idea will force both entrepreneurs and Fortune 100 companies to rethink slapping some slick marketing campaign on the same old same old and hoping for the best. That era is over, and Seth's book is loaded with details on exactly how, why, and what you can DO about it.
Nobody in business should miss reading this book. Mine is highlighted, dog-eared, and post-it-noted thoroughly and I end up going back to it again and again for its simple (but far from simplistic) wisdom.
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Title: Unleashing the Ideavirus by Seth Godin, Malcolm Gladwell ISBN: 0786887176 Publisher: Hyperion Pub. Date: 10 October, 2001 List Price(USD): $14.00 |
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Title:99 Cows by Seth Godin ASIN: B00009MBYK Publisher: Do You Zoom, Inc. Pub. Date: 08 May, 2003 List Price(USD): $9.99 Comparison N/A, buy it from Amazon for $9.99 |
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Title: Your Marketing Sucks. by MARK STEVENS ISBN: 0609609831 Publisher: Crown Business Pub. Date: 08 July, 2003 List Price(USD): $24.00 |
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Title: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin ISBN: 0684856360 Publisher: Simon & Schuster Pub. Date: 06 May, 1999 List Price(USD): $25.00 |
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Title: The Big Red Fez: How To Make Any Web Site Better by Seth Godin ISBN: 0743227905 Publisher: Free Press Pub. Date: 15 January, 2002 List Price(USD): $11.00 |
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