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Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble

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Title: Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble
by Davis Dyer, Frederick Dalzell, Rowena Olegario
ISBN: 1-59139-147-4
Publisher: Harvard Business School Press
Pub. Date: 27 May, 2004
Format: Hardcover
Volumes: 1
List Price(USD): $29.95

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