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Title: Sports, Inc.: 100 Years of Sports Business by Phil Schaaf ISBN: 1-59102-112-X Publisher: Prometheus Books Pub. Date: December, 2003 Format: Hardcover Volumes: 1 List Price(USD): $25.00 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Schaaf does it again!
Comment: This may be one of the most interesting and thought provocative looks at sports marketing to-date. The book investigates the merger that took place between marketing and sports, as well as when athletes started to be a driving force themselves and not just part of a team. It also looks at the financial 'boost' this gave to sports in general when marketing became a partner in the equation. 'Awesome' read if you are into the genre!
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Title: On the Ball: What You Can Learn About Business From America's Sports Leaders by David M. Carter, Darren Rovell ISBN: 013100963X Publisher: Financial Times Prentice Hall Pub. Date: 18 February, 2003 List Price(USD): $24.95 |
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Title: Sport Business in the Global Marketplace by Hans Westerbeek, Aaron Smith ISBN: 140390300X Publisher: Palgrave Macmillan Pub. Date: 18 January, 2003 List Price(USD): $49.95 |
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Title: The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition by Melvin Helitzer, Mel Helitzer ISBN: 0963038729 Publisher: Univ Sports Pr Pub. Date: 01 November, 1999 List Price(USD): $29.95 |
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Title: The Ultimate Guide to Sports Marketing by Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti ISBN: 0071361243 Publisher: McGraw-Hill Trade Pub. Date: 21 March, 2001 List Price(USD): $24.95 |
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Title: The Name of the Game : The Business of Sports by Jerry Gorman, Kirk Calhoun ISBN: 0471594237 Publisher: John Wiley & Sons Pub. Date: March, 1994 List Price(USD): $19.95 |
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