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Sports, Inc.: 100 Years of Sports Business

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Title: Sports, Inc.: 100 Years of Sports Business
by Phil Schaaf
ISBN: 1-59102-112-X
Publisher: Prometheus Books
Pub. Date: December, 2003
Format: Hardcover
Volumes: 1
List Price(USD): $25.00
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Average Customer Rating: 5 (1 review)

Customer Reviews

Rating: 5
Summary: Schaaf does it again!
Comment: This may be one of the most interesting and thought provocative looks at sports marketing to-date. The book investigates the merger that took place between marketing and sports, as well as when athletes started to be a driving force themselves and not just part of a team. It also looks at the financial 'boost' this gave to sports in general when marketing became a partner in the equation. 'Awesome' read if you are into the genre!

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