AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: PR Visionaries: CEOs from Ketchum, Porter Novelli, Brodeur Worldwide & More on Successful Public Relations Campaigns by Raymond L. Kotcher, Aspatore Books, Aspatore Books Staff, Andrea Carney, Aedhmar Hynes, Herbert L. Corbin, Dan Klores, Larry Weber, Scott Chaikin, David Paine ISBN: 1-58762-151-7 Publisher: Aspatore Books Pub. Date: May, 2002 Format: Paperback Volumes: 1 List Price(USD): $27.95

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Outstanding!
Comment: PR Visionaries is a remarkable piece of work! It provides you with the techniques and secrets of the best and leading members of the industry, from Ketchum, Porter Novelli, Brodeur Worldwide, and other leading players.

While strong on the strategic side, PR Visionaries is a bit weaker on the tactical side. I don't hold the editors responsible for this, however, as this is not a how-to manual, per se. For the tactical side, I found Guerrilla PR: Wired by Michael Levine to be a more than adequate resource.

PR Visionaries, as the title says, has the giants of the public relations industry tell you how to get noticed, build a brand, develop and protect a reputation, and how to be effective with key opinion-leaders, including the CEO. While it might be overly dramatic to say the book spills their secrets, PR Visionaries covers the various facets on how to successfully manage a powerful public relations campaign on all levels, one that clearly resonates with key stakeholders and publics.

Similar Books:

	Title: The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries ISBN: 0060081988 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $24.95
	Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95