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Title: Leading Marketers (Inside the Minds: Leading Marketers Series) by Aspatore Books Staff, InsideTheMinds.com, Stephen Jones, T. Michael Glenn, Karen Edwards, Michael Linton, Jody Bilney, John Hayes, Richard Rivers, Richard Costello ISBN: 1-58762-053-7 Publisher: Aspatore Books Pub. Date: 01 January, 2003 Format: Paperback Volumes: 1 List Price(USD): $27.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Highly Recommended-Unprecedented Insights
Comment: This book features 10 chapter, each written by a different leading Chief Marketing Officer. Each chapter is like it's own mini-plan on how to be a successful marketer. These individuals have clearly been around the block and present unprecedented insights into how they do their jobs, and how marketing is changing in the future. This book is a MUST READ for anyone in marketing - it is really an incredible resource.

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