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Electronic Commerce (Networking Series)

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Title: Electronic Commerce (Networking Series)
by John Vacca, Pete Loshin, Paul Murphy
ISBN: 1-58450-064-6
Publisher: Charles River Media
Pub. Date: August, 2003
Format: Paperback
Volumes: 1
List Price(USD): $49.95
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Average Customer Rating: 5 (19 reviews)

Customer Reviews

Rating: 5
Summary: A Must-Read for all Businesses, New to e-Commerce or Not
Comment: ELECTRONIC COMMERCE, FOURTH EDITION is a must-read for businesses, whether new to the field of e-commerce or not. It is encyclopedic in its scope, beginning with a general discussion of the basics of e-commerce, detailing both general and specific tools for implementing and upgrading e-commerce sites, and pointing toward future developments in the field. The authors' basic assumption is that "balance, intuition, and considerable daring" are required to use the Internet effectively in business. With that in mind, the book outlines a series of priorities for e-commerce sites, discusses e-commerce techniques like Business-to-Business connectivity, outlines characteristics of e-commerce providers and vendors, offers information on databases and intelligence tools, and examines numerous aspects of e-commerce from protocols to security. The book deals with strategic issues and provides specific tips on things like how to decide on a shopping cart application. (Is it easy to use and administer? Does the software make it easy to process orders? Is the database interface smooth? Does the software provide additional features, such as customer reports and autoresponders?) The book concludes with a look to the next generation of e-commerce applications. According to the authors, high bandwidth at a low cost will create an explosion of new developments, users, media, and standards. Managing this explosion means finding the fastest path to "fluid integration of key business processes and enterprise business systems" and devising open systems that are readily expandable and adaptable. The book is an easy-to-use reference tool, and the appendices contain much useful information, including case studies, on-line resources, conferences, and transaction codes.

Rating: 5
Summary: An Excellent Electronic Commerce Information Source
Comment: Electronic Commerce is an excellent reference that covers all aspects of doing business on the Internet. The book clearly describes the ins and outs of the electronic business environment today and helps to develop strategies on how to best use the Internet as an effective sales tool. The book discusses all of the technical aspects of the electronic commerce world from the development of websites to the implementation of security models. As a software developer, Chapter 5 and 6 were especially useful in understanding how to design and develop electronic commerce websites. These Chapters provide an easy to read description of the major areas to consider in the development process. I highly recommend this book to anyone with an interest in electronic commerce.

Rating: 5
Summary: E-commerce
Comment: The world of e-commerce has been flipped upside down in the past couple of years, and this book does a great job of capturing the change and getting anyone up to speed who has been out of the picture or just wants to fill in the blanks. It's easy to read, points to many resources available, is categorized in a way that makes sense and helped me quickly find the information I needed to write a winning e-commerce proposal, even though I'd been out of that game for a couple of years. Its release is perfect timing as many compaines are gearing up to finally do the e-commerce thing, or simply want to revamp systems that are beginning to show some stress and signs of age. This is, of course, not the only e-commerce book you'll ever need---things will change and lets all hope that Vacca does a fifth edition in 2005!

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