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Title: Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios by Ilise Benun ISBN: 1-58180-069-X Publisher: North Light Books Pub. Date: January, 2001 Format: Paperback Volumes: 1 List Price(USD): $29.99 |
Average Customer Rating: 4.12 (16 reviews)
Rating: 5
Summary: Beautiful - inspiring
Comment: This gorgeous book has much to offer anyone in the design field looking for ideas and strategies for promoting themselves online. A visual feast, the book also includes sound advice on preparing an online portfolio, constructing a site that puts a design firm in a positive light for potential clients and using e-mail as a marketing tool for keeping customers over time.
Rating: 4
Summary: Recommended Read
Comment: "Self-Promotion Online" delivers exactly what the title promises; a full marketing plan for self-promotion via the Internet. The first section starts with a chapter on creating an effective website although you might want to get her other book "Designing Websites" for much more thorough coverage of this area. The rest of the first section covers using the web as an online portfolio and using the website as a showcase for your business.
She does a very commendable job of covering the bane of every Internet user - using e-mail to market without engaging in spam. She also covers items like using strategic linking and doing marketing research online and finishes the book with three different strategies and to-do lists.
Almost every page has full color illustrations and examples to clearly illustrate the concepts presented in the text. The book covers all the most important points of using the Internet to promote your business/self and is a recommended purchase.
Rating: 5
Summary: An important book!
Comment: Careful use of the new technology is an important part of all good marketing plans, and this books shows how to do it. Self-promotion, using every media outlet available is critical to success. And don't be afraid of the of using "self" and "promotion" in the same breath! If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to buy our services, they have to know who we are, what we have accomplished and why they should do business with us! The first step is to develop a "personal publicity plan," a step-by-step process that will help even the most timid become comfortable with the concept of self-promotion.
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Title: Self-Promotion for the Creative Person : Get the Word Out About Who You Are and What You Do by Lee Silber ISBN: 0609806262 Publisher: Three Rivers Press Pub. Date: 26 June, 2001 List Price(USD): $15.00 |
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Title: Designing Websites for Every Audience by Ilise Benun ISBN: 158180301X Publisher: How Design Books Pub. Date: January, 2003 List Price(USD): $34.99 |
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Title: The Web Portfolio Guide: Creating Electronic Portfolios for the Web by Miles Kimball ISBN: 0321093453 Publisher: Pearson Longman Pub. Date: 06 August, 2002 List Price(USD): $25.80 |
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Title: Graphic Designer's Guide to Pricing, Estimating & Budgeting by Theo Stephan Williams ISBN: 1581150989 Publisher: Allworth Press Pub. Date: July, 2001 List Price(USD): $19.95 |
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Title: Time Management for the Creative Person : Right-Brain Strategies for Stopping Procrastination, Getting Control of theClock and Calendar, and Freeing Up Your Time and Your Life by Lee Silber ISBN: 0609800906 Publisher: Three Rivers Press Pub. Date: 24 March, 1998 List Price(USD): $14.00 |
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