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Title: Complete Guide to Book Marketing by David Cole ISBN: 1-58115-028-8 Publisher: Allworth Press Pub. Date: February, 2004 Format: Paperback Volumes: 1 List Price(USD): $19.95 |
Average Customer Rating: 4.83 (6 reviews)
Rating: 4
Summary: Another marketing book to add to your personal library...
Comment: As author of "Auto Upkeep: Basic Car Care" I continue to look for ways to market my book. "The Complete Guide to Book Marketing" helped by emphasizing selling to places other than book stores, explaining how to build a direct-mail program, and how to create an effective PR Campaign. The book's author (David Cole) confesses in the introduction that even though his book's title has the word "complete" in it, he states that "I know, and I'm sure you presume, it won't answer all your questions." I like that honesty. That is why in addition to this book I would recommend "The Complete Guide to Self-Publishing" by Tom and Marilyn Ross. Both of these books helped me get my book "Auto Upkeep: Basic Car Care" get featured on PBS's MotorWeek and to be one of the most popular results on Amazon.com under "Auto Care" and "Auto Repair".
Rating: 5
Summary: "How to" instruction in every aspect of publicity
Comment: In his The Complete Guide To Book Marking, marketing consultant and author David Cole offers a well organized and presented compendium of "how to" instruction in every aspect of publicity, promotion, and marketing of books designed specifically for the self-published author, small press publisher, regional and speciality house marketing staff. All facets of presenting books to the marketplace are covered including trade distribution, the libraries, direct-mail and direct sales marketing, selling books on the Internet, through non-book retailers, premium sales, and more. Of special value is the chapter devoted to subsidiary rights (serial, paperback, foreign, book clubs, audio, film, electronic formats). Cole does an especially fine survey of book publicity basics and creating an effective sales campaign, including guidelines and examples of effective PR and media kit copy. The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales.
Rating: 5
Summary: One of the best books I have read on Book Marketing
Comment: I've been doing book publicity for 25 years and let me tell you- this is a great book. Clear, simple and with great tips that every author can use. Go out and get this book today!...
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Title: 1001 Ways to Market Your Books by John Kremer ISBN: 0912411481 Publisher: Open Horizons Pub. Date: 01 May, 2000 List Price(USD): $27.95 |
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Title: Publishing for Profit: Successful Bottom-Line Management for Book Publishers by Thomas Woll, Jan Nathan ISBN: 1556524625 Publisher: Chicago Review Press Pub. Date: September, 2002 List Price(USD): $24.95 |
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Title: How To Start And Run A Small Book Publishing Company: A Small Business Guide To Self-Publishing And Independent Publishing by Peter I. Hupalo ISBN: 0967162432 Publisher: HCM Publishing Pub. Date: 30 August, 2002 List Price(USD): $18.95 |
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Title: Publicize Your Book!: An Insider's Guide to Getting Your Book the Attention It Deserves by Jacqueline Deval ISBN: 0399528636 Publisher: Perigee Pub. Date: April, 2003 List Price(USD): $15.95 |
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Title: The Complete Guide to Book Publicity by Jodee Blanco ISBN: 1581150466 Publisher: Allworth Press Pub. Date: April, 2000 List Price(USD): $19.95 |
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