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Title: Looking Closer 3: Classic Writings on Graphic Design (Looking Closer) by Michael Bierut, Jessica Helfand, Steven Heller, Rick Poynor, Michael Beirut ISBN: 1-58115-022-9 Publisher: Allworth Press Pub. Date: September, 1999 Format: Paperback Volumes: 1 List Price(USD): $18.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: "Must" reading for students of graphic design.
Comment: An excellent text survey, Looking Closer 3 provides an anthology of classic writings on graphic design. This is a 'must' for any who would study the foundations of graphic design theory: it's the first to gather early critical writings from the turn of the century to modern times, grouping rare essays under one cover.

Rating: 5
Summary: Historic Essays
Comment: This is the latest in a series of books that consist of collections of essays about the theory and practice of graphic design. The essays in the first two volumes were mostly from contemporary sources, particularly the AIGA Journal of Graphic Design. This third, retrospective volume is of even greater value in the sense that it gathers under one cover some of the most important historic writings on design from the late 19th century to the early 1980s, arranged chronologically. It contains over fifty hard-to-find articles by prominent figures in graphic design, among them William Morris, W.A. Dwiggins, El Lissitzky, Varvara Stepanova, Gyorgy Kepes, Alexander Rodchenko, Ladislav Sutnar, Beatrice Warde and Wolfgang Weingart. Graphic designers need to know where they came from, in order to better decide where to go. A substantial contribution to that effort, undoubtedly this is a book that should be on the reading lists of all designers, design students and teachers. (Copyright by Roy R. Behrens from Ballast Quarterly Review, Vol. 15, No. 1, Autumn 1999.)

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