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Title: Selling Graphic Design, Second Edition by Don Sparkman ISBN: 1-58115-017-2 Publisher: Allworth Press Pub. Date: July, 1999 Format: Paperback Volumes: 1 List Price(USD): $18.95

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Average Customer Rating: 3.5 (16 reviews)

Rating: 5
Summary: Selling Graphic Design, Information Packed
Comment: As the client services director of a high profile design studio, I thoroughly enjoyed Mr. Sparkman's insights into the tough job of selling a product where no one knows what they like but they know what they don't like. His business-like approach and no nonsense language gives the design industry (and my job) the credibility it deserves.

"Selling Graophic Design" is a must for anyone in this field including the designers who need to understand more than just design. I personally have gained from the chapters on: writing effective proposals, buying printing, specifying printing papers, and the meaning, as well as the use, of the Graphic Design Trade Customs.

Rating: 3
Summary: Deceiving title..
Comment: I bought this book while thinking it had methods and techniques for freelancers to promote their work.
It turned out to be addressed at people whose job is "sales" at larger design firms. In other words, this is a book for salespeople, not a book for designers.
It has some useful techniques inside, but it's certainly not the stuff designers would like to do (like cold calling).

Rating: 4
Summary: Keys to Success
Comment: The business of graphic design has changed drastically in the last few years and many of us feel we are looking at a locked door without any keys. Don Sparkman's 2nd edition takes a practical and step-by-step approach to giving you those keys to selling your design services. Whether you have been in business two minutes or twenty years, you need the current protocols for getting clients to hire you because the old ones don't work anymore! Pay attention to turning cold calls into warm calls in Chapter 3, "other elements" in Chapter 8 and every word of Chapter 11.

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