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The Living Company

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Title: The Living Company
by Arie De Geus
ISBN: 1-57851-820-2
Publisher: Harvard Business School Press
Pub. Date: 04 June, 2002
Format: Paperback
Volumes: 1
List Price(USD): $16.95
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Average Customer Rating: 4.75 (16 reviews)

Customer Reviews

Rating: 5
Summary: The Organization as the Organism !
Comment: Arie de Gues is known to some management students as the person whose research spurred Peter Senge to do work on the "learning Organisation". In this book Arie talks about the evolving notion of the organization as a living being, instead of just an "economic entity" whose main purpose of existence is to survive, fulfill its potential, and to become great. Plain talking and cutting free from jargon, Arie illustrates this idea with examples from his career in Royal Dutch Shell and the studies Shell had carried out on long lasting and big organizations (they found only around 40 odd !!). This book needs to read by entreprenuers, business people and academicians to look at their organizations as some thing else apart from a money making machine ! Revolutionary!!

Rating: 5
Summary: This experience is like a busines trip to the Galapagos!
Comment: Arie De Geus turns on its head the idea that companies must go through stages of life and eventually mature and fade away. Instead, those that really succeed constantly adapt, having conserved the resources to allow that to occur. You will develop new ideas about how to help your company succeed. The book also explains how and why scenario planning began, and how critical it is to being ready to adapt to the changing environment. With today's increasing volatility in business, resources and world economies, this book should be required reading.

Rating: 5
Summary: Excellent Management Book
Comment: This is a must read for all those people who are interested in the subject of organizational learning. The book illustrates clearly the challenges companies face in encouraging its employees to learn. Also, it provides a lot of examples and strategies from Shell. Overall, it is an excellent for a any person, even if they are not in a managerial position in a company. If the reader is such a position, then this is a must read.

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