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Title: The Attention Economy : Understanding the New Currency of Business by Thomas H. Davenport, John C. Beck ISBN: 157851441X Publisher: Harvard Business School Pr Pub. Date: June, 2001 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 4.3
Rating: 3
Summary: Great ideas but some diificulty to grab attention
Comment: The idea of the book is great : let's look at information overload (to much supply) from the human side as "attention deficit" (not enough time and focus on every "relevant" bite of information): we as humans and organizations have less and less the ability to "focus" on the information we receive. Let's work on how to repair this !
It should be obvious for any executive that this situation occurs everywhere today even though the diagnostic and recommendations are differents : delegation, Key performances indicators (let's focus on these and forget the rest), time management, etc, ...
The point is that before the books goes in the implications of attention management (from ch. 8), you read more than half of the book. In the meantime, you learn great thinks about the bioligical reactions of apes, basic stuff about e-commerce techniques, and various other subjects.
The book use an original packaging inside (eyes catching tricks) but more attention on the sequence of the book would have provided a roadmap that distinguishes academic readers and attention deficit victims (as myself).
I read most of Tom Davenport books and found them excellent but this one deserve an "improved edition" to allow the reader to grab the key issues before he is bored !
Rating: 4
Summary: Attention, attention, attention...
Comment: This was an intriguing read and I would highly recommend it. This will be of interest to business managers as well as knowledge works and web site designer. From a business managers perspective it highlights a growing trend that the attention of employees in under attack. It raises the challenge for crisp clear and meaningful communication. It also challenges managers to not overload the communication channels with unrelated, unfocused and disconnected communication. Once again Jack Welch is used as an example of a simple message (i.e.,number one or number two) delivered over multiple channels with enough repetition to get on the workers attention channel.
The authors provide an extremely useful tool named AttentionScape that measures where attention is being directed. It could be used to find were management, employee, customer and supplier attention is being focused. The book provides several examples of companies using (or ignoring to their determent) the AttentionScape information. The ideas the AttentionScape tool bring to fore make it worth the price of the book!
As a knowledge worker the book highlights the importance of realizing attention is a key resource in completing any task and as such it should be protected and leveraged to get important task complete. As with management it also indicates the need for clear communication. The book Getting Things Done: The Art of Stress-Free Productivity might be a good way to explore practical techniques for focusing and managing attention.
Rating: 5
Summary: Fascinating!
Comment: This book is a delightfully interesting combination of academic and general audience writing that makes it quite readable and holds your attention page after page. The content is nicely woven into twelve chapters that explain more aspects of attention, gaining attention, and holding attention than you could imagine. You'll learn a lot from these pages. An abundance of footnotes will give you more resources to pursue to expand your learning even further.
I turned down more pages than usual in this volume. I marked all sorts of things to share with others and to go back to. I even wrote notes on some of the pages, which I don't usually do when reading a book like this. The authors explain that "attention is the real currency of business and individuals...In post-industrial societies, attention has become a more valuable currency than the kind you store in bank accounts."
The official definition: "Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act." There's more, but I don't want to spoil this delicious read for you. You'll gain valuable insight into the role of attention in all aspects of our lives, how the ability to manage our attention is all-powerful . . . and how we struggle with our own personal challenge of managing the tremendous volume of information and other stimulants that bombard our senses. Part of the attention process is filtering and sorting, which is difficult for some people and can be overwhelming. There is so much in this book that I have no hesitation in giving it very high marks. Have your highlighter ready!
The one negative-if it even is a negative-is the quotes and illustrative comments that appear in smaller type at the bottom of many of the pages. They distracted my attention from the flow of the text, making the book consciously a bit more difficult to read. Ah! The authors have made their point! Recommended for people in all walks of life; this is a book about us, not just an economy or business treatise.
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Title: Place to Space: Migrating to Ebusiness Models by Peter Weill, Michael Vitale ISBN: 157851245X Publisher: Harvard Business School Pr Pub. Date: May, 2001 List Price(USD): $35.00 |
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Title: The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything by Fred Crawford, Ryan Mathews ISBN: 0609608207 Publisher: Crown Pub Pub. Date: 26 June, 2001 List Price(USD): $27.50 |
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Title: The Agenda: What Every Business Must Do to Dominate the Decade by Michael Hammer ISBN: 0609609661 Publisher: Crown Pub Pub. Date: 09 October, 2001 List Price(USD): $27.50 |
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Title: In Good Company: How Social Capital Makes Organizations Work by Don Cohen, Laurence Prusak ISBN: 087584913X Publisher: Harvard Business School Pr Pub. Date: February, 2001 List Price(USD): $27.50 |
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Title: Cultivating Communities of Practice by Etienne Wenger, Richard McDermott, William M. Snyder ISBN: 1578513308 Publisher: Harvard Business School Pr Pub. Date: 15 March, 2002 List Price(USD): $29.95 |
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