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Title: The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) by Ann Chen, Harvard Business Reference ISBN: 1-57851-325-1 Publisher: Harvard Business School Press Pub. Date: June, 2000 Format: Paperback Volumes: 1 List Price(USD): $22.95

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Average Customer Rating: 2.5 (4 reviews)

Rating: 2
Summary: Not helpful for most MBAs
Comment: This book is designed for: those thinking of going into product management, and MBAs from top 20 schools.

While the interviews were insightful, they were almost all from MBAs in product management positions. Thus, the title is midleading, as it does not cover all the "Careers in Marketing" (hardly). The VGM Series book "Careers in Marketing" by Lila Stair, while it has its limitations too, would be a better resource.

Also, the interviews and company list (which took up most of the book) is most helpful only if you are coming from a top school. There are many potential companies not on the list, and few will happen to be in your geographic area. The people who were interviewed are in postions on high end of the scale in terms of stress and responsibility, which is certainly not going to be the target for everyone just completing their MBA.

I have found most of HBS Career Guides available at the local library. Unless you fit the narrow reader target, I would check this book out at the library rather than purchase it.

Rating: 2
Summary: poor, poor
Comment: This book is embarrassing. In my opinion the Vault Career Guide to Marketing and Brand Management is a superior guide to careers in marketing. Good luck.

Rating: 5
Summary: Great Guide for MBAs
Comment: As an recent MBA grad, I found this book to be extremely helpful. The company descriptions and Harvard grad profiles are great, but the resource pages alone, make this book worth the price. This career guide is a great first step for those considering a career in marketing!

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