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Title: Lovemarks: The Future Beyond Brands by Kevin Roberts, A. G. Lafley ISBN: 1-57687-204-1 Publisher: powerHouse Books Pub. Date: 01 April, 2004 Format: Hardcover Volumes: 1 List Price(USD): $27.50 |
Average Customer Rating: 5 (3 reviews)
Rating: 5
Summary: Kevin Roberts is a LoveMark
Comment: LoveMarks is a succinct modern manifesto for how to do business in the 21st century. Kevin really delivers on the promise both in his book and how he has cleary transformed Saatchi and Saatchi in recent years. This book is a powerful steppingstone for inviting people into a relationship with his company - thus
LoveMarks has quickly become one of my top five favorite books on story-based marketing. Kevin offers one real world emotional branding example after another that you're sure to connect with. Learn why certain brands touch our hearts and make us fall madly in love while others leave us tepid, disenchanted, and seeking elsewhere for something genuine. Emotion is indeed a powerful currency!
Just reading this book is a lesson in 21st century communications. Expect a dynamic multi-sensory experience. We're talking 4-color processing with easy to read text and illustrative pictures that makes the ideas and examples come to life. At 200+ pages, its been distilled down to its essence...which means it won't take long to read...but you'll want to read it several times, cause each time you'll see it from a fresh perspective.
With a glowing passion red cover and hard-binding it makes a great gift and showcase addition to any coffeetable, desk, or shelf. If you like this kind of book experience, check out "Re-Imagine" by Tom Peters - also a 4-color printing that is filled with lots of multi-dimensional tidbits...Perhaps I'm biased -- I specialize in story-based marketing and how social ideas travel across culture, time, and space. In turn, I've already given out the LoveMarks book to several of my clients.
Kudos to Kevin for telling his story and doing it in his own unique manner. LoveMarks is a beacon that can inspire others to carve their own remarkable path to meaning and impact.
Michael Margolis, Thirsty-Fish Marketing and Storytelling
Rating: 5
Summary: Kevin Roberts gets "it" and isn't afraid to share
Comment: The "it" is LOVE. I was fortunate to meet Kevin at a Fast Company Real TIme event where he gave us all a heart transplant. He reminded us that relationships deliver loyalty. Kevin's lovemark concept will touch your soul.
Rating: 5
Summary: Very inspiring
Comment: I was counting days for this book to publish after visiting its website lovemarks.com. This book is all I expected and more. It's all quality inside and outside (from the print and page design to the content and what it covers). If you are in advertising, marketing or sales you will find this book very inspiring. I think saatchi is the best advertising company and kevin has a hot, new, different look at the advertising world. Highly recomended.
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Title: Body of Truth : Leveraging What Consumers Can't or Won't Say by Dan Hill ISBN: 0471444391 Publisher: John Wiley & Sons Pub. Date: 22 August, 2003 List Price(USD): $29.95 |
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Title: Trading Up: The New American Luxury by Michael Silverstein, Neil Fiske ISBN: 1591840139 Publisher: Portfolio Pub. Date: 09 October, 2003 List Price(USD): $26.95 |
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Title: The Culting of Brands: When Customers Become True Believers by Douglas Atkin ISBN: 1591840279 Publisher: Portfolio Pub. Date: 03 June, 2004 List Price(USD): $24.95 |
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Title: Wally Olins On Brand by Wally Olins, Thames, Hudson ISBN: 0500511454 Publisher: Thames & Hudson Pub. Date: April, 2004 List Price(USD): $29.95 |
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Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker ISBN: 0743249380 Publisher: Free Press Pub. Date: 01 April, 2004 List Price(USD): $28.00 |
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