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Title: Franchise Opportunities Handbook: A Complete Guide for People Who Want to Start Their Own Franchise by Laverne L. Ludden ISBN: 1-57112-091-2 Publisher: Park Avenue Productions Pub. Date: 01 July, 1998 Format: Paperback Volumes: 1 List Price(USD): $16.95

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Average Customer Rating: 1 (2 reviews)

Rating: 1
Summary: There are much better books on the market for franchises.
Comment: As a consultant to many franchisors, I am aware and have used most of the books on the market. I found the contact information very poor. In most cases, it would'nt give a specific name of who to talk to while many of the other books and web sites do. For more great information on Franchises, one should check out FranchiseAmerica.com

Rating: 1
Summary: This book offers little for the beginner.
Comment: This book was lacking in many areas. The definitions and explanations about franchising were often vague and incomplete. The topic of capital (about the most important part of franchising) was amazingly unclear. It was not ever mentioned exactly how much a person would need of their own funds vs. loans received from a bank. All 4 of the main Franchises I was interested in were not in the book, and the disclaimer in the beginning about why they weren't there justifies any omission. The book was just of no help to me whatsoever. I returned it.