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Marketing for Dummies

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Title: Marketing for Dummies
by Alexander Hiam
ISBN: 1-56884-699-1
Publisher: For Dummies
Pub. Date: 02 June, 1997
Format: Paperback
Volumes: 1
List Price(USD): $21.99
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Average Customer Rating: 4.33 (6 reviews)

Customer Reviews

Rating: 5
Summary: Alex Hiam is the MAN!
Comment: I loved this book. Very accessible for non-MBAs, engaging and utterly readable. I got lots of ideas. Made me want to look into Hiam's other books.

Rating: 4
Summary: A helpful basic marketing book
Comment: I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic "what is marketing?" book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.

Rating: 4
Summary: Good book for students studying marketing
Comment: I bought this book to reinforce what I was tought in the classroom, and it did just that. It's a good overview of the marketing mix and never gets too technical. Great for students who are studying marketing in college.

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