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Title: Marketing for Dummies by Alexander Hiam ISBN: 1-56884-699-1 Publisher: For Dummies Pub. Date: 02 June, 1997 Format: Paperback Volumes: 1 List Price(USD): $21.99 |
Average Customer Rating: 4.33 (6 reviews)
Rating: 5
Summary: Alex Hiam is the MAN!
Comment: I loved this book. Very accessible for non-MBAs, engaging and utterly readable. I got lots of ideas. Made me want to look into Hiam's other books.
Rating: 4
Summary: A helpful basic marketing book
Comment: I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic "what is marketing?" book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.
Rating: 4
Summary: Good book for students studying marketing
Comment: I bought this book to reinforce what I was tought in the classroom, and it did just that. It's a good overview of the marketing mix and never gets too technical. Great for students who are studying marketing in college.
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Title: Marketing Kit for Dummies by Alexander Hiam ISBN: 0764552384 Publisher: For Dummies Pub. Date: 30 May, 2000 List Price(USD): $24.99 |
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Title: Advertising for Dummies by Gary Dahl ISBN: 0764553771 Publisher: For Dummies Pub. Date: 15 September, 2001 List Price(USD): $21.99 |
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Title: Public Relations Kit for Dummies by Eric Yaverbaum, Robert Bly ISBN: 0764552775 Publisher: For Dummies Pub. Date: 20 December, 2000 List Price(USD): $29.99 |
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Title: Small Business Marketing for Dummies by Barbara Findlay Schenck, Linda English ISBN: 0764553097 Publisher: For Dummies Pub. Date: 01 April, 2001 List Price(USD): $21.99 |
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Title: Selling for Dummies by Tom Hopkins ISBN: 0764553631 Publisher: For Dummies Pub. Date: 01 July, 2001 List Price(USD): $21.99 |
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