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Title: Million Dollar Mailings by Denison Hatch, Denny Hatch ISBN: 1-56625-162-1 Publisher: Bonus Books Pub. Date: 16 April, 2001 Format: Hardcover Volumes: 1 List Price(USD): $89.00 |
Average Customer Rating: 5 (6 reviews)
Rating: 5
Summary: Like a marketing course in school
Comment: I got this book, despite the high price, because I needed to write some copy and was trying to get some good advice. The book is well organized and has lots of examples. The negative is that some of the sections probably won't be good examples to each reader so that even though something here will be helpful, not all of it will, but you still have to pay for it all. The other problem is that most of it is geared towards the big players, those with national scope and budgets.
I don't necessarily regret getting this however, because the cost, if you consider the cost of taking a class, isn't really that bad, the book has value and I did learn some new things. I'd also recommend Sugarman's book on copy writing, he doesn't get as much into layout as this one does, but he really gets into the nuts and bolts of writing stories as copy and compelling people to act. This book is less of a "how to" course and more of a "here it is" now go and do likewise course.
Hatch has spent years collecting and organizing mass mailings and here he presents the best of the best and gives advice on how to use some of this information in your own campaigns. Highly recommend to people in the field or people that want to learn.
Rating: 5
Summary: Imitation--the sincerest form of flattery, and success!
Comment: Denison Hatch has gathered together proven winners in direct mail marketing.
For those of us whose job it is to write sales letters and direct mail, we know that reading the works of others, studying what works and what doesn't is one of the quickest ways to be successful as a direct mail/sales letter writer.
By perusing this book and studying the way these direct mail packages were put together and the techniques that were used is a veritable classroom between to covers for those wanting to know more. And if you are in direct marketing, you are always learning something new!
A good read and a valuable addition to your business bookshelf.
Rating: 5
Summary: Holy swipefile batman - this thing is like 20 pounds!
Comment: When I ordered this book I had no idea how absolutely H-U-G-E this thing is. I got this massive and heavy package from Amazon and couldn't think of what it was. As I split through the brown paper I was happily surprised to find Million Dollar Mailings.
If you write copy you must own this book. It's a veritable swipefile in a book. Everything is organized for you!
Just imagine how much this book would be worth to you if you could take just one idea from it and increase your response rate by say 1%. And think about time savings when you can have this thing right next to you you while you're writing your copy.
The way to get good at copywriting is teh same way you get good at painting - study the masters. You better bet that this book won't be far from my side.
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