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Title: The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking by Kevin Hogan ISBN: 1-56554-146-4 Publisher: Pelican Pub Co Pub. Date: January, 2003 Format: Hardcover Volumes: 1 List Price(USD): $22.00 |
Average Customer Rating: 4.38 (47 reviews)
Rating: 2
Summary: Mistitled
Comment: The title should be "The Techniques of Persuasive Selling - How to Persuade People to Buy What You Sell." "Psychology" is advertised in the title, but it's sizzle with no steak. The "techniqes" are standard selling stuff. It's a quick read.
Rating: 4
Summary: A Pretty Good Sales Book with a Few Small Flaws
Comment: From reading this book, I believe Kevin Hogan is a gifted persuader and has a lot of knowledge to offer. His well-organized book provides numerous examples of techniques that will work in many situations. It's also research-based, and there are a few things here that I haven't seen anywhere else. In short, if you want a library of good books on persuasion, then this book will make an important contribution. However, if you want the best book on persuasion, this is not it.
"Psychology of Persuasion" has several relatively small weak points that might prevent you from buying it.
1. First, although the book is well-organized, the writing itself tends to stray at times. Perhaps because professors are accustomed to abstruse writing, it's difficult for them to write cogent sentences.
2. Hogan wrote this book with a sales perspective. Although he suggests that a person could use his techniques in other situations, he often leaves it to the reader to forge those connections.
3. Much of the dialogue sounds stilted, largely because it might remind you of a bad car salesman. Don't get me wrong: The techniques are sound; it's just that many of the examples lack a natural voice. On the flip side, a few of the examples are amazingly good and completely natural.
4. Lastly, Hogan goes out of his way to inform us of Biblical examples. Although the examples are mostly pertinent, some sound a little forced and a tad evangelical. This may make some people nervous in a book about persuation.
Overall, this book is very useful, but a good editor could make it a lot more fun to read. It's due for a reprint, and I hope that Hogan adds some polish for the next edition.
Rating: 5
Summary: Excellent Material; Persuasion is a must have
Comment: Kevin Hogan's The Psychology of Persuasion: How to Persuade Others to Your way of Thinking is an absolute treasure of insight into the human character and mind. His win/win scenarios and positive self-talk and thinking are great reminders and inspirations to every person no matter what their occupation. If you are looking for a book that can allow you to learn the secrets to success through postive communication and interpreting the cues of your client or anyone, this book is for you. A very good read and an absolute must for every salesperson's library.
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Title: Influence (rev) : The Psychology of Persuasion by Robert B. Cialdini ISBN: 0688128165 Publisher: Quill Pub. Date: 07 October, 1998 List Price(USD): $15.00 |
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Title: Get Anyone to Do Anything : Never Feel Powerless Again--With Psychological Secrets to Control and Influence Every Situation by David J. Lieberman ISBN: 0312270178 Publisher: Griffin Trade Paperback Pub. Date: 11 May, 2001 List Price(USD): $12.95 |
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Title: The 48 Laws of Power by Robert Greene ISBN: 0140280197 Publisher: Penguin USA (Paper) Pub. Date: 05 September, 2000 List Price(USD): $17.00 |
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Title: Irresistible Attraction: Secrets of Personal Magnetism by Kevin Hogan, Mary Lee Labay, Jack Swaney ISBN: 0963508520 Publisher: Network 3000 Pub. Date: 07 June, 2000 List Price(USD): $19.95 |
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Title: Artful Persuasion: How to Command Attention, Change Minds, and Influence People by Harry A. Mills ISBN: 0814470637 Publisher: AMACOM Pub. Date: April, 2000 List Price(USD): $17.95 |
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