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Title: Catalog Design: The Art of Creating Desire by Dianna Edwards, Robert Valentine ISBN: 1-56496-751-4 Publisher: Rockport Publishers Pub. Date: March, 2001 Format: Hardcover Volumes: 1 List Price(USD): $40.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Recommended reading for students of American business
Comment: Dianna Edwards and Robert Valentine effectively collaborate in Catalog Design: The Art Of Creating Desire to showcase some of the most effective and trend setting developments and examples of the catalog as an American art form in service to the business of selling goods through promoting images. Of special interest is the opening chapter on the history of the catalog and its impact on the popular culture as well as individual aspirations. Profusely illustrated throughout, Catalog Design is highly recommended reading for students of American business, catalog designers, and anyone who ever picked up and leafed through a mail-order "dream book".

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