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Title: Designing Identity: Graphic Design As a Business Strategy by Marc English, Judith Evans, Cheryl Dangel Cullen ISBN: 1-56496-680-1 Publisher: Rockport Publishers Pub. Date: June, 2000 Format: Paperback Volumes: 1 List Price(USD): $19.99 |
Average Customer Rating: 3 (3 reviews)
Rating: 1
Summary: A bunch of design samples with no analysis or discussion
Comment: Case studies are great, but we need hard facts and tips about what goes into good identity and what a designer should look for. I expected to see a few case studies with an analysis detailing why the choices were effective, but it's just a pretty book that gives you nothing but samples of successful identity designs. (I suppose, I wouldn't know...)
Not to mention that the page layout makes it incredibly hard to read! I was very surprised that this came from a graphic designer. The text is written in a tiny font (I don't wear glasses and I had trouble) in the margins of the pages over a background with some thin blue lines. The lines aren't such a big deal, but they do really distract from reading, and it's hard enough to read the book as it is. The design samples weren't easy to see in every case either. They weren't just laid out as is, the author chose to make the layout "design-ey". I know, I know, you can't be great at everything (meaning he's a fine designer, but I don't think textbooks are his thing,) so cut the guy some slack. But don't waste my time and money and describe this book as something it's not.
As a reference book, big thumbs down. As a coffee table book, hmm, I've seen plenty better. If you want this book, borrow it from a friend first.
Rating: 5
Summary: buy it
Comment: Wonderful. If you design or like logos, and you would like to learn from analytical case studies, then buy this book.
Rating: 3
Summary: Good, but barely a mention of online identity
Comment: Perhaps my review is a bit jaded because I went into this book looking speficially for online identity issues like "how does a designer begin to keep a user on a website with thousands of other options available?" This is the best, hardest identity issue to hit in a long time. As the book was printed in 1998, I expected SOMETHING about online isues. But there was nothing. I'd also like to speak to whomever designed the layout about the superfluous, messy grids and lines that cover each page. It's very, very stylized and already outdated.
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Title: The Power of Logos: How to Create Effective Company Logos by William L. Haig, Laurel Harper ISBN: 0471287784 Publisher: John Wiley & Sons Pub. Date: 30 April, 1997 List Price(USD): $45.00 |
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Title: Graphic Designer's Digital Printing and Prepress Handbook by Constance J. Sidles, Peter King & Company ISBN: 1564967743 Publisher: Rockport Publishers Pub. Date: December, 2001 List Price(USD): $50.00 |
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Title: Idea Index: Graphic Effects and Typographic Treatments by Jim Krause ISBN: 1581800460 Publisher: North Light Books Pub. Date: January, 2003 List Price(USD): $22.99 |
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Title: Designer's Guide to Print Production by Kayanna Pace ISBN: 0130194662 Publisher: Prentice Hall Pub. Date: 07 September, 2001 List Price(USD): $39.87 |
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Title: What Logos Do: And How They Do it by Anistatia R. Miller, Jared M. Brown ISBN: 1564967050 Publisher: Rockport Publishers Pub. Date: September, 2000 List Price(USD): $20.00 |
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