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Title: New Design: Los Angeles by Edward M. Gomez, Allison Goodman ISBN: 1-56496-559-7 Publisher: Rockport Publishers Pub. Date: March, 1999 Format: Hardcover Volumes: 1 List Price(USD): $45.00

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: A series of books with a superior shelf-life
Comment: Rockport puts out an outstanding graphic design line. Their series of graphic design books entitled New Design, of which this book is part, features work of what I would call Graphis Annual caliber. For this reason, I think you can buy these books and feel reasonably certain that they will last longer, as relevant resources, than some of the ultra-trendy, flashy, but essentially shallow design books in the market now.

As our friends on the infomercials might say: "You COULD spend THOUSANDS of dollars on a guided tour of global graphic design ca. 1999-present, but WHY WOULD YOU?!" My advice: Snap up the entire City-By-City New Design series while it is still available. (My favorites of the series are London and Los Angeles, but that is merely personal taste.)

Rating: 5
Summary: For Designers Who Want To Be on the West Coast
Comment: I picked up this book because I am a graduating graphic design student who wanted to see what the rest of the world is designing. This book is great for those who want to see what kind of work is coming from great designers on the west coast. Each company is headlined and has its own pages; I found this great in case you want to see a companies work before you send a resume or portfolio to them. Businesses may find this book interesting as to how design is being handled nationally and what each design firm specifically caters to. Overall, I recommend this book to those who are interested in researching different ideas in the design world and businesses looking for a variety of strategies in their design work.

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