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Title: Creative Direct Mail Design: The Guide and Showcase by Sheree Clark, Wendy Lyons, Rockport Publishing ISBN: 1564964361 Publisher: Rockport Publishers Pub. Date: February, 1998 Format: Paperback Volumes: 1 List Price(USD): $22.99 |
Average Customer Rating: 3.5
Rating: 2
Summary: I expected more...
Comment: Hi. In my opinion, if you are interested in looking at a lot of great photo's of direct mail and someone telling you some pretty obvious stuff like, "Plan ahead!" or "Think Big!" then this is for you. I was very disappointed at the lack of "GUIDE;" for example, one chapter notes, "Pay attention to postal regulations..." and then never talks about ANYTHING regarding them! I found that the elements missing were: identifying industry standards like package names, sizes, etc; a glossary of direct mail terminology; and especially what to expect pricewise. Overall, not for me or anyone desirous of actually learning something about direct mail.
Rating: 5
Summary: A Great Book for Designers!
Comment: Creative Direct Mail Design is a book I keep coming back to again and again. When I get stuck for an idea, or I'm looking for something different to try, this book is the one I open first. Clark and Lyons have put together a great reference book filled with wonderful examples of direct mail. The diversity and creativity of these many designs are always inspiring. Each section begins with a showcase of one standout design piece and the story behind it. And with each chapter there is a tips section the authors have put together which is filled with things you should know, have known but probably forgotten, and a few you haven't thought of. I've had this book for three years now, and it's still one of the best design reference books I've got.
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Title: Direct Response Graphics: The Best Print and Electronic Direct Mail Marketing Designs by Cheryl Dangel Cullen ISBN: 1564966291 Publisher: Rockport Publishers Pub. Date: June, 2000 List Price(USD): $45.00 |
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Title: Design for Response: Creative Direct Marketing That Works by Leslie Sherr, David J. Katz ISBN: 1564963802 Publisher: Rockport Publishers Pub. Date: March, 1999 List Price(USD): $29.99 |
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Title: Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing by Direct Marketing Creative Guild ISBN: 0866360069 Publisher: PBC International Pub. Date: February, 1985 List Price(USD): $60.00 |
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