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The Business of Fashion: Designing, Manufacturing, and Marketing

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Title: The Business of Fashion: Designing, Manufacturing, and Marketing
by Leslie Davis Burns, Nancy O. Bryant
ISBN: 1-56367-182-4
Publisher: Fairchild Pubns
Pub. Date: August, 2002
Format: Hardcover
Volumes: 1
List Price(USD): $85.00
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Average Customer Rating: 5 (1 review)

Customer Reviews

Rating: 5
Summary: A very good introduction and view into the Fashion Business
Comment: I not only learned alot from reading this book but actually enjoyed the reading considering it's a text book. As someone who's trying to get back into the fashion industry after a 20 year hiatus; I feel that I have the knowledge I need to head in the direction I want to go now. I really liked how they used real companies for examples and at the end of each chapter they have an explanation of a job in the industry with comments from people in those jobs. There's lots of charts, lists of important contacts, calendars of events, etc that will be important to anyone starting a fashion business or wanting to find a job in fashion. It's worth the money if you can't afford to go to school for this.

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