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Concepts and Cases in Retail and Merchandise Management

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Title: Concepts and Cases in Retail and Merchandise Management
by Nancy J. Rabolt, Judy K. Miler, Judy K. Miller
ISBN: 1-56367-086-0
Publisher: Fairchild Pubns
Pub. Date: February, 1997
Format: Hardcover
Volumes: 1
List Price(USD): $52.00
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Average Customer Rating: 5 (1 review)

Customer Reviews

Rating: 5
Summary: Down to earth cases and solutions for retail
Comment: This book opens with a case study of a buyer's squabble about over whose territory it is to buy a certain dress. Then we get the solution and action plan about the squabble. Who in retail has not experienced this. Yet it is refreshing to hear the solution, and to read the rest of the excellent case studies in the book.

My retail business is not a department store, yet every case study in this book was relevent to my business. The authors cover display, direct import, vendor relationships, budgets, purchasing and pricing strategies, marketing, hiring practices, and everything pertinant to retail today.

It is difficult to find a good book on retail strategies. There are hundreds of books on marketing, but only a few that cover the purchasing side of retailing. This is the best purchasing book I have found.

Similar Books:

Title: Retail Management: A Strategic Approach (8th Edition)
by Barry Berman, Joel R. Evans
ISBN: 0130263346
Publisher: Prentice Hall
Pub. Date: 31 July, 2000
List Price(USD): $124.00

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