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Comparative Advertising: What Every Advertising Executive Should Know About Comparative Advertising Lawsuits Under S43 (A of the Lanham Act)

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Title: Comparative Advertising: What Every Advertising Executive Should Know About Comparative Advertising Lawsuits Under S43 (A of the Lanham Act)
by Barry R. Fischer, Douglas J. Wood
ISBN: 1-56318-000-6
Publisher: Association of National Advertisers
Pub. Date: March, 1991
Format: Paperback
List Price(USD): $9.95

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