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Title: Satisfaction Guaranteed: The Making of the American Mass Market by Susan Strasser ISBN: 1-56098-654-9 Publisher: Smithsonian Institution Press Pub. Date: October, 1995 Format: Paperback Volumes: 1 List Price(USD): $17.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Satisfaction Guaranteed
Comment: Strasser's book is carefully researched and is devoted to an examination of the American mass market which emerges out of the growth of mass production techniques. Her use of advertising documents the shift from product-based to consumer-based ads that was necessary to establish a national market.
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Title: Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society by Michael Schudson ISBN: 0465000800 Publisher: Basic Books Pub. Date: August, 1986 List Price(USD): $27.00 |
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Title: A Consumers' Republic: The Politics of Mass Consumption in Postwar America by Lizabeth Cohen ISBN: 0375407502 Publisher: Knopf Pub. Date: 21 January, 2003 List Price(USD): $35.00 |
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Title: Never Done : A History of American Housework by Susan Strasser ISBN: 0805067744 Publisher: Owl Books Pub. Date: 01 November, 2000 List Price(USD): $16.00 |
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Title: No Logo: No Space, No Choice, No Jobs by Naomi Klein ISBN: 0312421435 Publisher: Picador USA Pub. Date: 06 April, 2002 List Price(USD): $15.00 |
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Title: Eight Hours for What We Will : Workers and Leisure in an Industrial City, 1870-1920 by Roy Rosenzweig, Robert Fogel, Stephan Thernstrom ISBN: 052131397X Publisher: Cambridge University Press Pub. Date: 31 October, 1985 List Price(USD): $25.00 |
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