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Title: Fashion & Merchandising Fads (Haworth Popular Culture) by Frank W. Hoffmann, William G. Bailey ISBN: 1-56023-031-2 Publisher: Haworth Press Pub. Date: 01 October, 1994 Format: Paperback Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 3 (1 review)

Rating: 3
Summary: Concise descriptions of a variety of American fads
Comment: Hoffman and Bailey have compiled a couple hundred brief descriptions of fads from the United States. The focus is on fads from the last 50 years. There isn't any analysis of what fads really are, or what makes them happen, but it's interesting reading. It's enjoyable for anyone interested in fads, but I particularly recommend it for younger readers.