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Title: Mastering the Art of Selling by Tom Hopkins, Hopkins Tom ISBN: 1-55994-467-6 Publisher: HarperAudio Pub. Date: 01 February, 1995 Format: Audio Cassette Volumes: 1 List Price(USD): $12.00 |
Average Customer Rating: 3 (4 reviews)
Rating: 1
Summary: This is what gives Salespeople a bad name!
Comment: In a nutshell, this book is awful. This guy is so cliché, I am surprised he has been successful. I have taken many legitimate sales courses that have taught me great things about dealing honestly and candidly with customers, but Tom Hopkins suggests a different approach. He espouses that, when faced with rejection, you should accuse the customer of not trusting you or your companies integrity and to "guilt" them into giving in. This is NOT how professional salespeople become successful. Give me a break, buddy! Go back to selling steak knives door-to-door.
Rating: 1
Summary: Don't believe every reviewer rating like the ones below this
Comment: I purchased this cassette based on the "consumer's review" from Chicago below. I usually trust customer reviews because when I write a review I am as honest and hopefully as helpful as I can be. So that I provide insight for someone thinking about making a purchase.
So as for this tape, it is VERY basic in it's technics and information. This is sales 101. The most annoying thing about this tape are his examples of "Cold Calling". They are utopian and unrealistic with the caller having no resistance in gathering information and getting to the next step. Have you ever picked up the phone at dinner and it be a telemarketer and you kindly and politely give them all the information they ask for...I didn't think so either.
This tape is not even good for beginning sales people because it is too short and does not cover things in detail.
Save your money, or better yet skip this tape. I have enjoyed Brian Tracey's tapes. And no I'm not selling anything just being honest.
Rating: 5
Summary: So that's what I was doing wrong!
Comment: I knew I was blowing sales - now I know why. I look forward to a presentation now - can't wait to try my new skills. If you are new to selling, get this tape and listen again and again. This tape shows how pros do it.
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Title: The Academy of Master Closing by Tom Hopkins, Hopkins Tom ISBN: 1559949880 Publisher: HarperAudio Pub. Date: 01 June, 1994 List Price(USD): $12.00 |
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Title: Tom Hopkins Audio Sales Collection by Tom Hopkins, Hopkins Tom ISBN: 006051471X Publisher: HarperAudio Pub. Date: 01 September, 2002 List Price(USD): $14.95 |
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Title: How to Master the Art of Selling by Tom Hopkins ISBN: 0446386367 Publisher: Warner Books Pub. Date: 20 October, 1988 List Price(USD): $14.99 |
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Title: 5 Steps To Successful Selling by Zig Ziglar ISBN: 0743520718 Publisher: Nightingale-Conant Corporation Pub. Date: 01 May, 2002 List Price(USD): $14.00 |
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Title: Advanced Sales Survival Training by Tom Hopkins, Hopkins Tom ISBN: 069451571X Publisher: HarperAudio Pub. Date: 01 July, 1995 List Price(USD): $13.00 |
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