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Wave 3 : The New Era in Network Marketing

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Title: Wave 3 : The New Era in Network Marketing
by Richard Poe
ISBN: 1-55958-501-3
Publisher: Prima Lifestyles
Pub. Date: 23 May, 1994
Format: Paperback
Volumes: 1
List Price(USD): $14.95
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Average Customer Rating: 4.5 (28 reviews)

Customer Reviews

Rating: 5
Summary: Educate new prospects about MLM!
Comment: Having been in Network Marketing for many years, I feel this book will help me and my downline to be even more successful. It is a great way to introduce others to MLM. Then you can present your company for them to evaluate.

Here is a fabulous quote from the book, describing how a true Wave 3 MLM company operates: "No longer do distributors need to stockpile their own inventory and keep track of all the paperwork. Gone are the days when each rank-and-file networker was expected to act as leader, mentor, public speaker, and champion motivator for his own downline. They simply direct customers to a toll-free 800 number. The company fulfills the order, credits the distributor for the sale, and spits out a computerized commission check at the end of the month."

That really helps people see the oppotunity in Wave 3 MLM!

Rating: 5
Summary: #1 Most Popular Network Marketing Book
Comment: Though various books are available on network marketing (I've seif-published four of them myself), Poe's is the most popular and best introduction. He explains WHY it works, WHY to do it, WHO is doing it, and HOW to do it. As past senior editor of Success magazine, Poe is not a network marketer per se, but as a professional journalist of high reputation he interviewed enough experts and top performers in the industry to understand and present, with great credibility and clarity, the industry that produces individual distributor incomes of up to hundreds of thousands of dollars per month, even from home.

Poe's respectability and conservative image has boosted network marketing's overall image and reputation since Wave Three was published a few years ago. Poe named me in Wave Three as analyst and watchdog of the industry, but this book has made my watchdog role easier in that the book has raised awareness of proper principles and also has reduced some companies' abuses by educating the public regarding what to expect from responsible MLM companies and how to choose one of the better ones.

Wave Three may be the most popular book ever written on the subject, and is "MUST reading" even though Poe followed this with a Wave Four title. If you want to read an insightful, solidly researched, responsible, credible, informative and engaging book on network marketing, you can do no better than with these pages.

Rating: 3
Summary: Network marketing can't apply in Hong Kong
Comment: It is good to sell the dream of freedom to Hong Kong people, but actually, no one knows if you can gain large sum of money after you invest your money and efforts in this company.
Also, there are many illegal companies, which are working as MLM structure, i.e. pyramid scheme. Those companies are rather people oriented than product oriented. Before they enter the company, they need to pay a large sum of entrance fees, and they earn bonus by referring the scheme to people, but not recruiting sales representatives to earn commissions by selling products. Very often, those companies easily wind up. Hong Kong people are mixing up the concepts of these companies with those legitimate MLM companies, such as, Amway, Nu Skin and Mary Kay. Therefore, most of the Hong Kong people are not faithful to the MLM companies as they are too risky for them to join.

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