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Title: Meaningful Marketing by Doug Hall, Sergio Zyman, Jeffrey Stamp ISBN: 1-55870-681-X Publisher: Betterway Pubns Pub. Date: October, 2003 Format: Hardcover Volumes: 1 List Price(USD): $24.99 |
Average Customer Rating: 4 (6 reviews)
Rating: 5
Summary: Excellent way to get some marketing essentials
Comment: I wanted the opposite of a long winded course on marketing and found it in this book. Short, factual and intelligent, this book will help you hone your message, and allow you to quickly understand several important ways to reach your target audience.
Rating: 5
Summary: A must read for all business owners
Comment: I had fun reading MEANINGFUL MARKETING. It shoots down a lot of conventional wisdom regarding marketing and sales. My own copy is completely dog-eared and covered with highlighter. I certainly hope my competitors don't get a hold of this, since I plan to use a lot of what I learned!
Rating: 5
Summary: Meaningful Marketing has a very readable style
Comment: It's designed to be dipped in and out of. It's easily digested in chunks. The combination of data based truth with "so what do you do about it" alongside - makes the book very practical. Some of the stuff will clearly challenge commonly held beliefs I'm sure, the emphasis on data makes it more likely readers will indeed challenge themselves. I don't know of anything else you can read that will have a more direct effect on your business success.
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Title: Jump Start Your Business Brain: Win More, Lose Less, and Make More Money with Your New Products, Services, Sales & Advertising by Doug Hall, Jeffrey, Ph.D Stamp, Tom Peters ISBN: 1558706429 Publisher: Betterway Pubns Pub. Date: August, 2002 List Price(USD): $16.99 |
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Title: Re-imagine! by Tom Peters ISBN: 078949647X Publisher: DK Publishing Pub. Date: October, 2003 List Price(USD): $30.00 |
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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Title: Lessons from a Chief Marketing Officer by Brad Kirk ISBN: 0071403175 Publisher: McGraw-Hill Trade Pub. Date: 13 March, 2003 List Price(USD): $29.95 |
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Title: Your Marketing Sucks. by MARK STEVENS ISBN: 0609609831 Publisher: Crown Business Pub. Date: 08 July, 2003 List Price(USD): $24.00 |
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