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Title: Streetwise Customer Focused Selling: Understanding Customer Needs, Building Trust, and Delivering Solutions...the Smarter Path to Sales Success (Adams Streetwise...) by Nancy J. Stephens, Bob Adams ISBN: 1-55850-725-6 Publisher: Adams Media Corporation Pub. Date: September, 1997 Format: Paperback Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 5 (3 reviews)

Rating: 5
Summary: the ultimite power book in sales and marketing.
Comment: This is the fantastic book you have to read if you wont to be a career wise in marketing. in this book you will learn alot of things that you could not find in one book, you will learn how to - find customer, dress for success, dealing with obcetives more and more when you will buy the book. sayed omar The American University of Cairo. Egypt

Rating: 5
Summary: This is what we need today in Business the 5 Ps
Comment: This book is realy what we need in Business today, how to understanding customer needs and tell us the 4 Ps that any marketing must be dealing with besides the Customers that most marketer think that the customer is out of the 4 Ps because the all 4 Ps surrounding it, but when you read this book you will see the 5 Ps or 6 Ps must be focusing in one P ( peoale) who is the king " customer is the king', so have fun. sayed Omar AUC.Egypt. [email protected]

Rating: 5
Summary: Packed with useful information
Comment: This book is well written, laid out nicely and packed with information about successful sales based on understanding customer needs, building trust and delivering solutions. Every chapter has good background information, useful lists and "to dos" and examples. Great for the salesperson, sales manager or marketing professional. There are lots of immediate takeaways in this book.

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