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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Blackwell Business Dimensions in Total Quality Series)

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Title: Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Blackwell Business Dimensions in Total Quality Series)
by Robert B. Woodruff, Sarah Gardial
ISBN: 1-55786-553-1
Publisher: Blackwell Publishers
Pub. Date: January, 1996
Format: Paperback
Volumes: 1
List Price(USD): $34.95
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Average Customer Rating: 2.25 (8 reviews)

Customer Reviews

Rating: 1
Summary: Would help if authors updated their work
Comment: Many of the authors' examples are a decade or so old. The theory and implications in the light of new findings have not been updated in over a decade. Tie into this a lack-lustre style and you have a book you can safely leave out of consideration -- except it seems in Knoxville, TN, where the authors teach (and the students buy?)

Rating: 1
Summary: Does any one read this book outside Knoxville, TN?
Comment: HELP! We have Sarah Gardial as the Head of the MBA Program at UTK and boy, does she love selling her garbage to customers who have no choice and who see no value in this book.

If you have a choice, avoid this book!

Rating: 1
Summary: Garbage!
Comment: Not updated in years. Tedious reading from a couple of academics with obviously little knowledge of business. Pass on this one!

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