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Title: Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Blackwell Business Dimensions in Total Quality Series) by Robert B. Woodruff, Sarah Gardial ISBN: 1-55786-553-1 Publisher: Blackwell Publishers Pub. Date: January, 1996 Format: Paperback Volumes: 1 List Price(USD): $34.95 |
Average Customer Rating: 2.25 (8 reviews)
Rating: 1
Summary: Would help if authors updated their work
Comment: Many of the authors' examples are a decade or so old. The theory and implications in the light of new findings have not been updated in over a decade. Tie into this a lack-lustre style and you have a book you can safely leave out of consideration -- except it seems in Knoxville, TN, where the authors teach (and the students buy?)
Rating: 1
Summary: Does any one read this book outside Knoxville, TN?
Comment: HELP! We have Sarah Gardial as the Head of the MBA Program at UTK and boy, does she love selling her garbage to customers who have no choice and who see no value in this book.
If you have a choice, avoid this book!
Rating: 1
Summary: Garbage!
Comment: Not updated in years. Tedious reading from a couple of academics with obviously little knowledge of business. Pass on this one!
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Title: Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software) by Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche ISBN: 0072472952 Publisher: McGraw-Hill/Irwin Pub. Date: 15 April, 2001 List Price(USD): $110.40 |
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Title: Lean Thinking : Banish Waste and Create Wealth in Your Corporation, Revised and Updated by James P. Womack, Daniel T. Jones, James Womack, Daniel Jones ISBN: 0743249275 Publisher: Free Press Pub. Date: 10 June, 2003 List Price(USD): $28.00 |
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Title: The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt, Jeff Cox ISBN: 0884270610 Publisher: North River Press Publishing Corporation Pub. Date: May, 1992 List Price(USD): $19.95 |
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Title: Direct from Dell: Strategies that Revolutionized an Industry by Michael Dell, Catherine Fredman ISBN: 0887309151 Publisher: HarperBusiness Pub. Date: 05 September, 2000 List Price(USD): $15.95 |
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Title: An Introduction to Modern Business Statistics by George C. Canavos, Don M. Miller ISBN: 0534358195 Publisher: Brooks Cole Pub. Date: 18 August, 1998 List Price(USD): $108.95 |
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