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Title: The Bank Director's Handbook: The Board Member's Guide to Banking & Bank Management by Benton E., Ph.D. Gup ISBN: 1-55738-792-3 Publisher: Irwin Professional Publishing Pub. Date: 01 February, 1996 Format: Hardcover Volumes: 1 List Price(USD): $32.50

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Excellent guide to understanding the basics of the industry
Comment: One of the best summaries of the main marketing and economic forces shaping banks: how banks can find competitive advantage, price products, measure their performance, segment their markets, create barriers to imitation, manage risk. For NON-banking professionals (lawyers, consultants, PR execs, etc.) who need a quick intro to the banking profession.

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