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Segmenting the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets: Based on the 50+ Studies

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Title: Segmenting the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets: Based on the 50+ Studies
by Carol M. Morgan, Doran J. Levy
ISBN: 1-55738-448-7
Publisher: Probus Professional Pub
Pub. Date: June, 1993
Format: Hardcover
Volumes: 1
List Price(USD): $32.50

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