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Title: Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets by Joe Marconi ISBN: 1-55738-428-2 Publisher: Probus Professional Pub Pub. Date: August, 1993 Format: Hardcover Volumes: 1 List Price(USD): $32.50

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Average Customer Rating: 1 (1 review)

Rating: 1
Summary: Great Yet need to motivate me more
Comment: This book was great but had few problems in order to make things easy to understand. All in all this book provides good understanding branding.

Tahir Iqbal