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Title: Start and Run a Copywriting Business (Start & Run A...) by Steve Slaunwhite ISBN: 1-55180-306-2 Publisher: Self Counsel Press Pub. Date: April, 2001 Format: Paperback Volumes: 1 List Price(USD): $18.95 |
Average Customer Rating: 4.86 (7 reviews)
Rating: 5
Summary: Takes up where Bly & Bowerman leave off...
Comment: Slaunwhite has done an excellent job of capturing the basics of starting and running a successful copywriting practice. As with other books in this genre, the writer starts at the beginning talking about the ins and outs of the business and then works through to running a copywriting business of your own. Definately a must for anyone interested in pursuing this lucrative field and a definate "keeper" for your freelance writing bookshelf.
Rating: 5
Summary: Add this to your book shelf
Comment: I'm ready to start building my own copywriting business because of this book. The author uses great examples and even gives the reader a sample of "a day in the life of a copywriter at home." What I found especially useful was the section about online portfolios. Another great section is the one that covers negotiating fees: hourly rate versus fixed fee. My favorite chapter was the Troubleshooting Guide because it discusses some of the biggest problems that a copywriter may be confronted with and how to deal with these problems. If you are sick of the office (as I was) and enjoy writing--this book can help you move in a new "independent" direction.
Rating: 4
Summary: Solid Advice and Instruction for Aspirants and Pros
Comment: Give Steve Slaunwhite credit, while his writing style is not quite as entertaining as that of Peter Bowerman (author of "The Well Fed Writer"), he most definitely writes an informative and comprehensive book on the subject of freelance copywriting.
The book capably outlines the nuts-and-bolts of the business for both aspiring freelancers and established pros. Slaunwhite discusses everything from the equipment one needs (although the prices he lists are probably actually higher than what one will end up paying today) to finding clients and marketing your services.
Slaunwhite ably anticipates and covers many of the questions one who is considering the business might have. He includes a section with interviews of three other copywriters, notably Bob Bly (the inspiration for so-many other freelance copywriters), discussing the business and how they started and succeeded. He also goes one step further than many of the other books on this subject but providing a detailed discussion of the craft of copywriting, a subject frequently glossed over in other books.
My only real complaint with the book? The CD-Rom that is included is not what one would expect with the book. I had thought it would be packed with forms that were directly tied to the book. Instead it is a collection of helpful, but generic, general business forms. I suspect that this is something the publisher attaches to all their "start and run" series of books. I just wish they had been clearer about what the CD-Rom actually was.
I also wish Slaunwhite had collected all of his forms that he does reference in an appendix. Instead, they are scattered throughout the book in the chapters to which they are pertinent. But this is a relatively minor complaint.
All-in-all, Slaunwhite does an excellent job of explaining how to start and run a freelance copywriting business. His book ranks right up there with Bowerman's. I would recommend both to aspirants and pros alike.
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Title: The Copywriter's Handbook : A Step-By-Step Guide To Writing That Sells. Updated Edition by Robert W. Bly ISBN: 0805011943 Publisher: Henry Holt & Company, Inc. Pub. Date: 15 March, 1990 List Price(USD): $16.00 |
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Title: Teach Yourself Copywriting by J. Jonathan Gabay ISBN: 0658012010 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 31 January, 2001 List Price(USD): $14.95 |
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Title: Secrets of a Freelance Writer, Second Edition : How To Make $85,000 A Year by Robert W. Bly ISBN: 0805047603 Publisher: Henry Holt & Company, Inc. Pub. Date: 15 August, 1997 List Price(USD): $15.00 |
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Title: The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less by Peter Bowerman ISBN: 0967059844 Publisher: Fanove Publishing Pub. Date: September, 2000 List Price(USD): $19.95 |
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Title: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want by Gary Blake, Robert W. Bly ISBN: 0028626303 Publisher: Longman Pub. Date: 01 September, 1998 List Price(USD): $10.95 |
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