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Title: The Essence of Capitalism : The Origins of Our Future by Humphrey McQueen ISBN: 1-55164-220-4 Publisher: Black Rose Books Pub. Date: 15 April, 2003 Format: Paperback Volumes: 1 List Price(USD): $28.99 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Excellent overview of the state of the world
Comment: Any book that tries to cover everything about the history of Capitalism is doomed to fail because of the extent of its history. This book however avoids that by containing itself to using Coca-Cola as its base to start from. This is not a book about the benefits and wonders of Capitalism. It is a bare bones, warts and all tale of how Coke was lucky in its marketing and business practices to enable The Company to expand beyond its original market (that which a horse drawn cart could cover in a day) to today's massive corporate juggernaut. Through the use of the franchise, extreme quality control and powerful marketing it show how the company went from being a feel good tonic in competition with over a thousand other similar drinks to being the major market force for soda pop. The book covers topics such as the creation of the idea of a corporation to having the status of person, how the money market works in the flow of capital, the effect of marketing and advertising on consumer tastes and how free trade really becomes oligopoly. A frightening set of examples are presented, enough to make the strongest advocate of free market forces to rethink their position. An excellent book which goes hand in hand with Naomi Klein's No Logo and Eric Schlosser's Fast Food Nation.
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Title: Business Statistics on the Web: Find Them Fast-At Little or No Cost by Paula Berinstein, Charles Cotton ISBN: 091096565X Publisher: Cyberage Books Pub. Date: 01 May, 2003 List Price(USD): $29.95 |
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Title: What's Your Life Worth? Health Care Rationing... Who Lives? Who Dies? And Who Decides? by David Dranove ISBN: 0130671657 Publisher: Financial Times Prentice Hall Pub. Date: 12 March, 2003 List Price(USD): $24.95 |
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Title: Future Prospect: Envisioning EBusiness in 2020 by Y. Jayachandra, Gita Melkote, Y Jayachandra ISBN: 0070483167 Publisher: Tata McGraw-Hill Pub. Date: 01 March, 2003 List Price(USD): $39.98 |
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Title: How to Take an Exam...and Remake the World by Bertell Ollman ISBN: 1551641704 Publisher: Black Rose Books Pub. Date: October, 2001 List Price(USD): $19.99 |
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Title: The Founding Fathers and the Place of Religion in America by Frank Lambert ISBN: 0691088292 Publisher: Princeton Univ Pr Pub. Date: 09 January, 2003 List Price(USD): $29.95 |
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