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Title: Sport Business in the Global Marketplace by Hans Westerbeek, Aaron Smith ISBN: 1-4039-0300-X Publisher: Palgrave Macmillan Pub. Date: 18 January, 2003 Format: Hardcover Volumes: 1 List Price(USD): $49.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: great insight into the future of sport
Comment: The book links globalization to the development of sport as a business. It's a great read and the authors take readers into the future of sport business based on the identification of a number of globalization trends. The book is a must for marketing professionals in the business of sport!
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Title: Sports, Inc.: 100 Years of Sports Business by Phil Schaaf ISBN: 159102112X Publisher: Prometheus Books Pub. Date: December, 2003 List Price(USD): $25.00 |
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Title: The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition by Melvin Helitzer, Mel Helitzer ISBN: 0963038729 Publisher: Univ Sports Pr Pub. Date: 01 November, 1999 List Price(USD): $29.95 |
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Title: New Corporate Cultures That Motivate by Adolf Haasen, Gordon F. Shea ISBN: 1567206425 Publisher: Praeger Publishers Pub. Date: 30 October, 2003 List Price(USD): $49.95 |
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Title: Developing Successful Sport Sponsorship Plans (Sport Management Library) by David Kent Stotlar ISBN: 1885693257 Publisher: Fitness Information Technology Pub. Date: 01 October, 2000 List Price(USD): $24.00 |
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Title: The Ultimate Guide to Sports Marketing by Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti ISBN: 0071361243 Publisher: McGraw-Hill Trade Pub. Date: 21 March, 2001 List Price(USD): $24.95 |
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