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Title: After Fifty: How the Baby Boom Will Redefine the Mature Market by Leslie M. Harris ISBN: 0-9725290-2-0 Publisher: Paramount Market Publishing Pub. Date: August, 2003 Format: Hardcover Volumes: 1 List Price(USD): $39.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: An excellent and thoroughly "reader friendly" assessment
Comment: Compiled and edited by Leslie M. Harris (Managing Partner of Mature Marketing & Research), After Fifty is a solid, business-minded guide to the lucrative market of the maturing baby boomer generation, now moving past peak earning years into retirement. An assembly of informed and informative articles by marketing experts Leslie M. Harris, Theodore L. Reed, Howard Willens, Amy Myers, John Nielson, Anne Devereux, Ron Paul, Jacqueline Rodriguez, Michelle Edelman, Sherri Akers, and Joan Seamster, After Fifty provides statistics, demographics, reasoned hypotheses, hard facts, and more. Taken together, these articles and essays provide an excellent and thoroughly "reader friendly" assessment that covers an aging "baby boomer" market's demands with regard to travel & leisure, fast food, apparel, technology, health care, financial services and much more.

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