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Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis

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Title: Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis
by Judith C. Hoffman
ISBN: 0-9709014-0-2
Publisher: Four C's Publishing Company
Pub. Date: 01 April, 2001
Format: Paperback
List Price(USD): $19.95
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Average Customer Rating: 4.83 (12 reviews)

Customer Reviews

Rating: 5
Summary: Pleasant and very informative reading!
Comment: Ms. Hoffman's book, "Keeping Cool on the Hot Seat", gives a comprehensive perspective on turning a negative situation into something positive. As an educator, I found this book to have great application not only in the public relations world, but for anyone who needs to proactively communicate with other persons about delicate situations. As a small business owner, my husband was able to recall numerous situations with customers when he could have functioned more effectively had he been aware of the principles and approach to the management of crises.
Ms. Hoffman writes with wit and a definite expertise on her subject. Colleges and universities should consider this text for training future business leaders, and it should be required reading for any persons who deal with the public on a regular basis.

Rating: 4
Summary: getting ahead of the critics with honesty and integrity
Comment: The author has presented a straight forward,plain talking approach to dealing effectively with potential negatives which are often exaggerated by the media and accentuated greatly in the absence of facts. While the author speaks from the standpoint of an industry that is often subject to hypercritical reviews,the information has validity and purpose in virtually any situation involving the necessity to communicate publicly concerning unpleasant,distasteful, or downright volatile circumstances. The management of the Exxons,Enrons,Arthur Andersens,etc and many of the Nation's public figures would be well served by abiding by the principles put forth in the book.

Rating: 5
Summary: Must Read for Communications professionals
Comment: I enjoyed reading this book a great deal. It vaidated much of what I had already learned and pointed me to new and useful techniques,ideas and resources. Not only MUST communications professionals read this book, I think it is a valuable tool for anyone who wants to understand the dynamic world of media and news reporting

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