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Title: E-Commerce User Experience by Jakob Nielsen, Susan Farrell, Rolf Molich, Carolyn Snyder ISBN: 0-9706072-0-2 Publisher: Nielsen Norman Group Pub. Date: July, 2001 Format: Hardcover List Price(USD): $158.00 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Superb insight for a serious professional
Comment: If you are serious about learning what makes eCommerce sites work for the users you are looking at the right book. While there are many other good books on the subject, this is has to be the 400-lb gorilla! Here's why:
- every guideline and recommendation is supported with examples of real user behavior. In fact, it is this insight into what users do that makes it especially valuable for anyone trying to justify investing in usability.
- the chapters on selling strategies and trust show how online store design impacts the site's overall success with its customers;
- the chapters on category pages, search, product pages, and checkout & registration show in detail how design decisions on those particular parts of a typical eCommerce site can help or hurt their effectiveness in guiding the customer to the product and through the checkout;
- the methodology chapter will be extremely useful for anyone who wants to conduct their own usability tests. It not only documents how the tests were conducted, but also gives tons of valuable tips on task creation, test facilitation, etc. Also included are various pre- and post-test questionnaires, a consent form, and the list of all the tasks.
This book (or report, if you will) spends most of its time on my night table and is the inspiration behind my own UI design book, free at paulgokin dotcom. If you own/design B-to-C eCommerce web sites, get this report. It will pay for itself many times over in increased conversion rate on your site (provided, of course, that you implement the guidelines it contains).
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Title: Homepage Usability: 50 Websites Deconstructed by Jakob Nielsen, Marie Tahir ISBN: 073571102X Publisher: New Riders Pub. Date: 05 November, 2001 List Price(USD): $39.99 |
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Title: Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug ISBN: 0789723107 Publisher: New Riders Pub. Date: 13 October, 2000 List Price(USD): $35.00 |
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Title: Designing Web Usability : The Practice of Simplicity by Jakob Nielsen ISBN: 156205810X Publisher: New Riders Pub. Date: 20 December, 1999 List Price(USD): $45.00 |
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Title: Net Words: Creating High-Impact Online Copy by Nick Usborne ISBN: 0071380396 Publisher: McGraw-Hill Trade Pub. Date: 26 November, 2001 List Price(USD): $16.95 |
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Title: Search Engine Visibility by Shari Thurow ISBN: 0735712565 Publisher: New Riders Pub. Date: 30 December, 2002 List Price(USD): $29.99 |
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