AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your by Carol M. Morgan, Doran J. Levy ISBN: 0-9705605-1-6 Publisher: Paramount Market Publishing Pub. Date: 01 August, 2002 Format: Hardcover List Price(USD): $49.95

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Reaching out to the 40 and older demographic
Comment: Based on twelve years of research involving 20,000 American subjects, Marketing to the Mindset of Boomers and Their Elders by Carol M. Morgan and Doran J. Levy, is an informative and practical guide to reaching out to the 40 and older demographic, using psychographics and other marketing techniques. Individual chapters offer advice on adjusting a marketing strategy toward specific "segments" of the boomer population, characterized by specific personality traits, including optimistic vs. disillusioned, proactive, or "faithful patient" segments of the health-care market. Marketing to the Mindset of Boomers and Their Elders is an unusually insightful and useful look into the mental workings of human demographics and highly recommended reading for anyone charged with marketing services or products to the older segments of the American consumer markets.

Similar Books:

	Title: Marketing to Leading-Edge Baby Boomers by Brent Green ISBN: 0595264093 Publisher: Writers Advantage Pub. Date: January, 2003 List Price(USD): $16.95
	Title: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy by Jon Berry, Ed Keller ISBN: 0743227298 Publisher: Free Press Pub. Date: 07 January, 2003 List Price(USD): $26.00
	Title: Re-imagine! by Tom Peters ISBN: 078949647X Publisher: DK Publishing Pub. Date: October, 2003 List Price(USD): $30.00
	Title: Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment by Martha Barletta, Tom Peters, Tom Peters ISBN: 0793159636 Publisher: Dearborn Trade Publishing Pub. Date: January, 2003 List Price(USD): $23.00
	Title: Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America by Marc Freedman ISBN: 1586481207 Publisher: PublicAffairs Pub. Date: March, 2002 List Price(USD): $14.00