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Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions

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Title: Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions
by Jason Hartman
ISBN: 0970185804
Publisher: The Hartman Media Company
Pub. Date: June, 2002
Format: Paperback
Volumes: 1
List Price(USD): $19.95
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Average Customer Rating: 4.86

Customer Reviews

Rating: 4
Summary: Sound Advice for Sales People
Comment: I'm a sales person who wants business to chase me instead of me chasing business and Hartman's book is helping me "BRAND" myself. Become the Brand of Choice has been a big help!

Rating: 5
Summary: A great spin on traditional marketing...
Comment: I must admit I was very intrigued by this book. Straying from tradional marketing in my company seemed so foriegn. After reading the book I began to use a few of the tecniques the author suggested-- and go figure it actaully worked! Using a personal brand to promote our company seemed to bring us new attention. Perhaps people simply identify with the perception of another person rather than just a company name or logo. I would highly reccomend this book to anyone looking to breathe new life into their business.

Rating: 5
Summary: Powerful
Comment: Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions offers the reader a variety of ways to improve your individual and professional life. This book is enjoyable to read, and offers clear examples of the principles taught. Within minutes, ways to improve your goal setting, relationships with people, and in general your life are apparent. I enjoyed how the author involves you in the book, and clearly expresses the concepts of his book.
The concepts expressed about marketing and maximizing those things that will improve your business are exceptionally good. You can clearly see from the explanations why one thing is effective and another ineffective. It also offers valuable information with how to be successful.
I highly recommend all readers to purchase today a copy of this book and start the journey towards a happier and more successful life.

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