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Title: Marketing for the Legal Nurse Consultant by Betty Joos, John Joos ISBN: 0-9674730-0-4 Publisher: Sky Lake Publishing Pub. Date: 28 June, 2000 Format: Paperback List Price(USD): $39.95 |
Average Customer Rating: 5 (10 reviews)
Rating: 5
Summary: A Five Star "How-To" Market Book
Comment: By far, this has been the best "how-to" book I have ever read. Congratulations to the authors for sharing their wisdom and practice pearls with new legal nurse consultants. The layout and format reflect anticipatory questions the new legal nurese consultant will need along with usable tools in gaining entry into a successful business. It is the many small ways that make the difference and many ideas for marketing tools are provided to pave a road that nurse seldom travel. The clear descriptions and suggestions are made "bite size" to prevent overwhelm within the reader. This translates to tangible manageable goals. Congratulations for such a clear and helpful resource book.
Rating: 5
Summary: Real Answers to your LNC marketing questions
Comment: All the accolades that have been written about the Joos' book are true! This little jewel of a book is one I know I will keep referring back to in the years to come. The marketing plan and suggestions are aimed specifically at legal nurses which makes everything in this book usable and practical. "Marketing for the LNC" is an invaluable source of information not only for nurses at the early stages of setting up a new consulting business but also for those that have been at it for awhile and are wanting to expand. Betty writes as one who has an understanding of the fears that most nurses experience who are marketing themselves for the first time. This is one of those "must have" books for "newbies" and seasoned LNC's. It explains what is needed to promote yourself and explains how to effectively do so in a professional manner without spending a small fortune. After reading this book, marketing started to feel like less of a necessary evil; although it's still not my favorite way to spend my non-billable hours....I now have a much clearer idea of the message I want to send to my prospective attorney-clients and I have the tools to help me get my message across.
Rating: 5
Summary: A MUST for all LNCs regardless of business experience
Comment: Betty and John Joos have created THE BEST marketing book for Legal Nurse Consultants ever written! The book is an easy read packed with real-life answers to real-life marketing questions. It is a practical approach to what really works, coupled with humor. Unbeknownst to them, they have become my business partners.
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