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Title: The Brand Called You by Peter Montoya, Tim Vandehey ISBN: 0-9674506-5-9 Publisher: Personal Branding Press Pub. Date: 01 April, 2003 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Highly recommended guide to personal branding
Comment: "The Brand Called You" has one of the longest subtitles that I have ever seen on a book, but it is an accurate synopsis - "The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand". If you ever wanted to know about personal branding this book will give you a thorough understanding of what it is and what it is not. "Branding" is pretty much a buzz word in the marketing arena but rarely have I encountered anyone who truly understands it as well as Peter Montoya. In this book he examines a specific type of branding - personal branding. The coverage is absolutely the most exhaustive that I have seen anywhere. He starts with the basics of defining personal branding and continues through building an appropriate brand, strategies for personalized branding, power tools for developing a personal brand, and a plan for establishing your personal brand in twelve months. If you want your business to be the next Eddie Bauer, Charles Schwab, or Ben and Jerry's this book is an indispensable guide to get you there. It is a highly recommended purchase for anyone seeking to establish name recognition as a personal brand and the best guide I've seen on the market today.
Rating: 5
Summary: Tips, tricks, and personal branding techniques
Comment: The Brand Called You: The Ultimate Brand-Building And Business Development handbook To Transform Anyone Into An Indispensable Personal Brand is a solid guide to building a personal relationship with customers and selling oneself even more strongly than one's product or company. Peter Montoya (Founder and President of the advertising agency Peter Montoya Inc.) offers a compendium of tips, tricks, and personal branding techniques from creating a quality personal website; to taking advantage of networking and referrals; to using a catchy personal logo; to writing a one-year branding and marketing plan, and so much more. The Brand Called You is an excellent and commended resource for getting ahead of the game.
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Title: Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally, Karl Speak, Karl D. Speak ISBN: 1576751414 Publisher: Berrett-Koehler Pub Pub. Date: 12 March, 2002 List Price(USD): $22.00 |
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Title: Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions by Jason Hartman ISBN: 0970185804 Publisher: The Hartman Media Company Pub. Date: June, 2002 List Price(USD): $19.95 |
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Title: The Personal Branding Phenomenon by Peter Montoya, Tim Vandehey, Paul Viti, James Speros ISBN: 0967450616 Publisher: Peter Montoya & Tim Vandehey Pub. Date: 24 April, 2002 List Price(USD): $24.95 |
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Title: The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters ISBN: 0375407723 Publisher: Knopf Pub. Date: 21 September, 1999 List Price(USD): $15.95 |
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Title: Brand Yourself : How to Create an Identity for a Brilliant Career by David Andrusia, Rick Haskins ISBN: 0345423593 Publisher: Ballantine Books Pub. Date: 04 January, 2000 List Price(USD): $14.00 |
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