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Title: The Referral of a Lifetime: Your Customers and Clients Already Know Every New Contact You Will Ever Need to Succeed by Timothy L. Templeton, Lynda Rutledge Stephenson ISBN: 0-9667845-1-0 Publisher: MasterTrack International Pub. Date: August, 1999 Format: Paperback Volumes: 1 List Price(USD): $9.95 |
Average Customer Rating: 3.43 (7 reviews)
Rating: 3
Summary: Fluff, but good for students...
Comment: Drawbacks: This book is very basic. I would have liked seeing it in smaller print, because it was hard on the eyes being so large, but that would have basically made the book a pamphlet. The type font was almost as if the publisher was trying to s-t-r-e-t-c-h this book into as many pages as they could. I thought the concept of referrals was really great, keep in mind it is a basic story about how to go about creating a referral network, but I think it is something that most people in business already (or should already) know.
Benefits: If you don't know much about referrals - this is a great text to get you started. A very quick read. I would recommend this book for a high school business class or college students. The methods are great, if everyone were as helpful in real life as the people in the little story. Unfortunately, today, many people in business do not care about referals nor other people. I believe if you can get good people skills, no matter what your business, you will naturally succeed. From what I can tell, referrals are part of the "older set" of business people. I think younger business people like myself need to know that this is still a wonderful method of operation. That is why I recommend it as a great foundational concept for students.
Rating: 5
Summary: This book works on a daily basis
Comment: Referral of a Lifetime describes a very popular place entrepeneur/sales professionals end up in today's marketplace.
This book not only helped me identify my own strengths, it provided specific tools to use on a daily basis within my financial planning business. The approach is simple and effective and it has generated more referrals in recent months that I have enjoyed in 20 years of professional service.
I would strongly encourage any professional to not only read the book but also peruse Mastertrack.net and learn more about the "Keep in Touch" program that is designed to assist in building client relationship while generating additional business.
Rating: 5
Summary: A Quick Read That Packs A Wallop
Comment: I was not prepared for how this little book would change the way I do business but most importantly the way I do life. Referral of a Lifetime identifies four basic types of people in the business world and what I found amazing is that you find these types in virtually every business or endeavor.
I read the book and instantly decided to try what the author recommended and that is "place the relationship first... ahead of whatever product or service you are charged with selling."
In order to really invest in these principles, I decided to employ his Keep IN Touch program to assist me in touching and retouching people who champion what I do in the world of television broadcasting.
After four months of following the advice in this book, two things have already happened: people I hadn't done a good job staying in touch with have emailed, called or written a note saying how terrific it was to hear from me again and second: they have begun recommending me to their associates because I made it clear that I will treat and value their friends and colleagues with the same degree of commitment that I do them.
What I have done through this book is... I have taken back the most valuable resource I ever had in network television, the people who believed in me and my talent.
I cannot recommend Referral of a Lifetime high enough. If it does for you what it has done for me, AND IT WILL... you will be a changed person. From a business and a personal standpoint it has changed and re-energized my life.
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Title: The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day! by Timothy L. Templeton, Lynda Rutledge Stephenson, Tim Templeton, Kenneth H. Blanchard ISBN: 1576752402 Publisher: Berrett-Koehler Pub Pub. Date: May, 2003 List Price(USD): $19.95 |
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Title: Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition by Bob Burg ISBN: 0070089973 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 30 October, 1998 List Price(USD): $14.95 |
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