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Title: High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors by Russ Alan Prince, Karen Maru File ISBN: 0-9658391-3-3 Publisher: Hnw Pr Pub. Date: June, 1999 Format: Paperback List Price(USD): $60.00

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Average Customer Rating: 4 (5 reviews)

Rating: 2
Summary: One idea repeted over 288 pages
Comment: The authors have one good point about high-het-worth psychologythat is repeted over and over again. The book is written for loweducation readers. It is written double spaced just to increase the number of pages (?). I would not recommend this book to a friend.

Rating: 5
Summary: Essential reading for private client money managers
Comment: As a managing director of a botique money management firm catering to private clients and smaller institutions I have never before found anything with the insights contained in High-Net-Worth Psychology. The most powerful feature of the book is its practicality. It lays out how to be successful in the private client business. It's not about running the money. It's about running the clients. The only drawback is that the authors are a little long winded. Aside from that, it's a great read and I highly recommend it.

Rating: 5
Summary: Essential reading for all investment advisors
Comment: This book explains how to do the right kind of job with clients. It lays out the best ways to connect with them. I've just started using the ideas and already I'm closing more business.